The situation

A ₹12 crore manufacturer still running on paper registers and WhatsApp forwards

The business in this scenario — a Pune-based automotive parts manufacturer with 67 employees and approximately ₹12 crore annual revenue — had no digital operations system beyond basic accounting software. Purchase orders were written by hand. Production schedules were WhatsApp messages to floor supervisors. HR records were physical files. Monthly stock reconciliation required shutting down a warehouse section for a full working day.

The owner had looked at off-the-shelf ERP software twice in five years but found that generic systems required expensive customisation and disrupted workflows his team had used for a decade. He came to us wanting something built specifically for how his factory actually worked.

Core challenges

Four distinct problems compounding each other

Paper-based purchase and sales orders
Every purchase order and sales invoice was hand-written, then typed into Tally at month end. Errors were common, approval chains were unclear, and tracking order status required walking to the relevant desk.
Inventory discrepancies costing money
Monthly stock counts frequently revealed discrepancies of 8–15% between recorded and actual inventory — attributed to unlogged wastage, returns, and informal inter-department transfers.
No production tracking
Management had no real-time visibility of where an order was in the production process. Customer delivery estimates were guesswork, and late deliveries were causing relationship strain with two key automotive OEM clients.
HR and payroll manual process
Attendance was paper-based. Payroll was calculated manually in Excel every month — a 3-day process for the accounts manager that was error-prone and frequently required corrections after disbursement.
Our approach

A structured 6-phase SEO programme

We built a phased plan that addressed technical foundations first, then content, then authority — in that order. Skipping the technical audit would have wasted the content investment.

1
On-site discovery and process mapping
Three weeks embedded with the client team across all departments. Produced 47 process flow diagrams and a complete data model. Every module was reviewed with its end user before development began.
3-week on-site discovery47 process diagramsDepartment interviewsUser-reviewed data model
2
Inventory and warehouse module
Real-time stock tracking with barcode scanning at goods receipt, production consumption, and dispatch. Inter-department transfer logging. Wastage recording. Automated low-stock alerts to purchase manager. Stock accuracy went from ~87% to 98%.
Barcode scanningReal-time stock levelsWastage trackingLow-stock alerts
3
Purchase and sales order management
Digital PO workflow with multi-level approval (floor manager → purchase manager → director). Supplier portal for order acknowledgement. Sales order tracking with production status linked. Customer-facing order status page via unique link.
Digital PO workflowMulti-level approvalsSupplier portalCustomer status page
4
Production scheduling and tracking
Production orders linked to sales orders. Floor supervisors update stage completion via tablet interface. Management dashboard shows live status of every active production order. Delivery date estimator based on current queue.
Production order linkingTablet interfaceLive dashboardDelivery estimator
5
HR and payroll module
Biometric attendance integration replacing paper registers. Leave management with approval workflow. Monthly payroll auto-calculated from attendance data with statutory deductions (PF, ESI, PT). Payslips generated as PDF and sent via WhatsApp.
Biometric integrationLeave managementAuto payroll calculationWhatsApp payslips
6
Reporting and director dashboard
Single director dashboard showing: revenue vs target, production throughput, pending POs, inventory value, top customers by revenue, and HR headcount. 22 operational reports available on demand, all exportable.
Director dashboard22 operational reportsRevenue vs targetExport to Excel/PDF
What we would measure

How success would be judged

We agree a baseline in the first week and report against it every month. We don't promise figures before we have seen your data.

Order processing time
From enquiry to dispatch note, measured before go-live and every month after.
Inventory accuracy
System stock against physical counts, checked in scheduled cycle counts.
Manual re-entry
How many times the same data is typed into a second place. The target is zero.
Adoption
Share of orders, stock moves and invoices actually created in the system, by team.