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SEO Services · Ecommerce & Online Retail

Turn your product catalogue into an organic revenue engine

Most ecommerce stores get SEO wrong at the foundation — thin category pages, duplicate product descriptions, broken faceted navigation, and zero review schema. We fix the structural issues first and then build the content and authority that bring compounding organic traffic.

By the numbers
25×
Traffic growth delivered for ecommerce clients
−41%
Average reduction in cost-per-acquisition
3.8×
Median ROAS improvement
60 days
Median time to measurable organic lift
Turn your product catalogue into an organic revenue engine

Our ecommerce seo services services

Every engagement starts with an audit. We don't sell packages — we scope what your specific situation needs. Here's what that typically covers.

Category & Subcategory Page SEO

Category pages are your highest-value SEO asset and most stores treat them as a list of products. We write category-level content, implement proper H1 and heading hierarchies, and build internal linking structures that pass authority to your most profitable pages.

Category content strategy
H1/heading hierarchy audit
Internal link sculpting
Category schema markup

Product Page Optimisation

Unique product descriptions, review schema, breadcrumb markup, related product internal links, and canonical tag management — we optimise at scale using templates that don't sacrifice quality.

Unique description strategy
Product schema & review markup
Canonical & hreflang management
Bulk optimisation at catalogue scale

Technical SEO for Faceted Navigation

Faceted navigation creates millions of crawlable URLs that dilute authority and confuse Google. We implement robots.txt rules, noindex directives, and canonical tags to protect your crawl budget and consolidate ranking signals.

Faceted nav crawl audit
Canonical tag strategy
Crawl budget management
Pagination SEO

Core Web Vitals for Ecommerce

Slow product images, render-blocking scripts, and unstable layout shifts kill both rankings and conversions. We measure, fix, and maintain your LCP, CLS, and FID scores across your full catalogue.

LCP image optimisation
CLS remediation
Script deferral strategy
CDN & caching setup

Our engagement process

01
Audit
Full technical and content audit of your catalogue, category structure, and crawl health.
02
Prioritise
We rank fixes by revenue impact — not just SEO complexity — so quick wins come first.
03
Implement
Technical fixes, content, and schema deployed — we work in your CMS or alongside your dev team.
04
Scale
Monthly content, link building, and reporting to compound the gains.

What clients actually achieve

25×
Organic traffic growth for a manufacturer in 6 months
+160%
Revenue vs pre-migration after a botched platform move
−38%
Bounce rate reduction across category pages

We got more qualified leads from our website than from our entire sales team by month four. The technical stuff they fixed first is something no one had ever mentioned to us before.

Client — Industrial Components Manufacturer, Gurgaon

What makes us different

🛒
Ecommerce-native SEO
We only work on sites with product catalogues. No generalist agency guesswork.
📐
Fixes that scale
Template-driven optimisation that works across 50 or 50,000 SKUs.
Revenue-first prioritisation
We rank work by projected organic revenue impact, not SEO complexity.
📊
Full attribution reporting
Revenue by channel, organic share of wallet, and category-level performance — monthly.

Frequently asked questions

Which ecommerce platforms do you work with?
We work with Shopify, WooCommerce, Magento, BigCommerce, and custom-built ecommerce platforms. We can implement directly in your CMS or provide developer-ready specs if you have a tech team.
How do you handle duplicate content across product variants?
We use a combination of canonical tags, hreflang (for international stores), and content differentiation strategy. For variant pages we assess whether the variant has sufficient search demand to justify its own indexable URL or whether consolidation with canonicals is the right approach.
What about Shopify's SEO limitations?
Shopify has a few structural constraints — the /collections/ and /products/ URL structure, the duplicate /collections/x/products/y URLs, and limited control over robots.txt. We know these deeply and have proven workarounds for each.
Can you help recover traffic after a platform migration?
Yes — this is one of our specialisms. We've fully recovered traffic for clients who lost 70%+ of organic visitors after a botched migration. We start with an emergency URL mapping and redirect audit.
Do you do link building for ecommerce?
Yes. We build contextual backlinks from relevant industry publications, supplier directories, and digital PR campaigns. We don't use link networks or guest post farms.

Let's build an organic channel that doesn't depend on ad spend to survive.

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