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Retail & eCommerce

Retail and eCommerce technology that makes your store sell more

From high-conversion Shopify builds to custom D2C platforms and omnichannel integrations — we help retail and eCommerce brands grow faster and operate smarter.

Retail And eCommerce — digital solutions
What We Build

End-to-end retail
& eCommerce services

Every service we offer for retail and eCommerce brands is designed with one goal: more revenue from the same traffic, and more traffic from smarter strategy.

Custom Shopify & Shopify Plus

Bespoke Liquid themes built from scratch. Custom apps, checkout extensions, B2B portals, and subscription flows. We don't modify templates — we build stores that no one else has.

Explore Shopify Services

WooCommerce & Custom Platforms

Deep WooCommerce customisation, custom PHP/Node commerce platforms, headless storefronts on Next.js, and marketplace builds for multi-vendor scenarios.

Explore eCommerce Dev

Conversion Rate Optimisation

Heatmap analysis, A/B testing, checkout flow audits, cart abandonment reduction, and upsell architecture. We find the leaks and plug them with data, not guesswork.

Get a CRO Audit

ERP & OMS Integration

Unicommerce, EasyEcom, Tally, SAP, and custom ERP integrations. Real-time inventory sync, automated purchase orders, and fulfilment hub connections.

Explore Integration Work

D2C Growth & Paid Media

Meta and Google Ads campaigns tuned for ROAS, email and SMS automation via Klaviyo, and influencer-to-cart attribution pipelines that compound over time.

Explore Digital Marketing

eCommerce SEO

Schema markup for products and reviews, category page authority building, faceted navigation SEO, and technical Core Web Vitals optimisation for maximum organic visibility.

Explore SEO Services

Problems we solve
for retail every day

These are the challenges that appear on almost every eCommerce brief, and the ones we have repeatable solutions for.

01

Slow Load Times Killing Conversions

Every 100ms delay costs ~1% of conversions. Legacy themes and bloated apps are silently destroying your revenue.

02

Fragmented Inventory Across Channels

Selling on Shopify, marketplaces, and in-store simultaneously — but stock levels never agree. Orders get cancelled, customers get angry.

03

High Traffic, Low Conversions

Spending heavily on ads but a checkout UX full of friction. The traffic is there — the journey from product to payment is leaking.

04

No Visibility Into Customer Behaviour

GA4 is installed but nobody trusts the data. Attribution is broken, funnels aren't tracked, and decisions are made on instinct.

The Nepras approach

✓Performance-first builds — Lighthouse 90+ target on every build. Image optimisation pipelines, critical CSS, deferred scripts, and CDN delivery built in from day one.
✓Real-time inventory sync — Middleware connecting Shopify, marketplace APIs, and your ERP so stock is always accurate, everywhere, automatically.
✓Conversion architecture — Checkout redesigns, cart drawer upsells, size guide modals, trust badges, and urgency triggers — all tested, not assumed.
✓Analytics infrastructure — GTM setup with proper eCommerce tracking, Klaviyo attribution, heatmaps, and a single source of truth dashboard.
✓Retention systems — Loyalty programmes, subscription flows, post-purchase email sequences, and winback automations that compound customer LTV.

Works with your
entire stack

We integrate your store with the tools that run your retail business — payments, logistics, inventory, marketing, and analytics — into a single connected operation.

Payments
RazorpayPayUCashfree StripePayPalJuspay
Logistics & Fulfilment
ShiprocketDelhiveryBluedart Ecom ExpressPickrrShadowfax
Inventory & ERP
UnicommerceEasyEcomTally SAPZoho Inventory
Marketing & CRM
KlaviyoMailchimpWebengage HubSpotMoEngageGorgias

From brief to
revenue-generating store

A disciplined five-phase process tuned specifically for retail and eCommerce — where speed to market and conversion accuracy both matter enormously.

01 — Audit

Store & Category Analysis

Conversion audit of your current store, competitor benchmarking, customer journey mapping, and technical SEO baseline assessment.

02 — Strategy

Architecture & Roadmap

Platform selection, integration mapping, CRO prioritisation matrix, and a phased delivery roadmap aligned to your trading calendar.

03 — Design

UX & Visual Design

Mobile-first wireframes, high-fidelity Figma designs, product page templates, and interactive prototype review before any code is written.

04 — Build

Development & Integration

Theme or platform build, payment and logistics integration, ERP sync, analytics setup, and two QA cycles across all devices and browsers.

05 — Launch & Optimise

Go Live & Compound

Staged launch, SEO indexing, Klaviyo sequence activation, GA4 validation, and a 30-day post-launch CRO sprint to compound early results.

Why retail brands
choose us

We've worked with brands across fashion, FMCG, electronics, health, and home — accumulating deep domain knowledge that generic digital agencies simply don't have.

Category-Specific CRO

We know that fashion stores convert differently from electronics or FMCG. Our CRO strategies are calibrated to your specific product category and customer psychology.

Logistics-First Thinking

We build integrations with your fulfilment partners from day one — because a beautiful store that creates operational chaos isn't a success, it's a liability.

Trading Calendar Awareness

We understand peak trading — Diwali, EOSS, Big Billion Day. We plan builds to avoid these windows and ensure your infrastructure can handle traffic spikes.

90+
Mobile Lighthouse performance target
Every build is tested against it before launch
CWV
Core Web Vitals checked before go-live
LCP, INP and CLS measured on real pages, not just the homepage
ROI
Spend tracked to leads and revenue
Conversion tracking set up before the first campaign goes live
Fixed
Itemised, fixed-scope quotes
Every line item agreed in writing before work starts

Retail questions
we get every day

Have a specific question? Talk to us directly →

Do you work with new brands or only established retailers? +
Both. Our Launch Store package is designed specifically for new brands entering eCommerce for the first time. Our Growth and Enterprise tiers serve established businesses scaling their operations. We've worked with everything from first-time founders to brands turning ₹50Cr+ annually.
Can you migrate our existing store without losing SEO rankings? +
Yes, and it's one of the most common briefs we receive. We implement a full URL mapping and 301 redirect strategy before the domain switch, maintain your existing meta titles and descriptions during the migration, and submit updated sitemaps immediately after launch. Most clients see zero meaningful ranking drop, and often improve within 60 days of launch.
Which platform do you recommend — Shopify or WooCommerce? +
It depends on your specific situation. Shopify is better for most pure-play D2C brands that want reliability, speed to market, and a managed hosting environment. WooCommerce makes more sense if you need deep WordPress content integration, highly custom product logic, or already have a significant WordPress ecosystem investment. We'll give you an honest recommendation based on your needs during the initial consultation.
Can you integrate with our offline POS system? +
Yes. We've connected Shopify and custom platforms to Petpooja, Posist, Pine Labs, and several proprietary POS systems. The integration approach depends on what APIs your POS exposes — we'll assess this during discovery and design a sync architecture that keeps inventory and orders consistent across online and offline channels.
How do you handle high-traffic events like Diwali sales? +
We build for peak traffic from day one — CDN delivery, edge caching, load-tested checkout flows, and auto-scaling infrastructure. Before major trading events, we run pre-event load tests, ensure all third-party scripts are deferred, and implement emergency rollback procedures. We've never had a client store go down during a peak trading event.

Ready to build a store that
your customers can't leave?

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