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SEO Services · App Store & Google Play Optimization

More downloads from the same app store placement

65% of app downloads come from browsing and search inside the App Store and Google Play — not from outside traffic. We optimise every element that drives discovery and conversion: title, subtitle, keywords, screenshots, preview videos, and ratings strategy. More visibility. More downloads. Better reviews.

By the numbers
25K+
Downloads for EdTech app in 16 weeks
4.8★
Play Store rating achieved and maintained
92%
30-day retention rate
65%
App downloads that originate from App Store search
More downloads from the same app store placement

Our app store optimization (aso) services

Every engagement starts with an audit. We don't sell packages — we scope what your specific situation needs. Here's what that typically covers.

Keyword Research & Metadata Optimisation

The App Store and Play Store each have distinct ranking algorithms. We research the exact keywords your target users search, and optimise your title, subtitle, keyword field (iOS), and description to maximise keyword coverage and ranking potential.

iOS & Android keyword research
Title & subtitle optimisation
Keyword field strategy (iOS)
Localised metadata for key markets

Creative Asset A/B Testing

Your screenshots and preview video are your primary conversion tool — they determine whether a user who finds your listing downloads your app. We design, test, and iterate creative assets to maximise your conversion rate.

Screenshot design & sequencing
Preview video strategy
App icon testing
A/B test setup in App Store Connect

Ratings & Review Strategy

Apps with 4.5★+ and 1,000+ reviews rank significantly higher and convert better. We build in-app review request flows, identify the optimal prompt timing, and help you respond to negative reviews in a way that improves your store perception.

In-app review request design
Prompt timing optimisation
Negative review response strategy
Review monitoring & reporting

Category & Featured Placement Strategy

We identify which App Store categories give your app the best ranking opportunity, and prepare editorial pitch assets for Apple's and Google's featured sections — a placement that can drive tens of thousands of installs overnight.

Category selection audit
Editorial pitch preparation
Trending & featured monitoring
Similar apps competitive analysis

Our engagement process

01
Audit
Full ASO audit — current rankings, keyword coverage, creative performance, and review health.
02
Strategy
Keyword map, metadata rewrites, creative brief, and ratings strategy delivered.
03
Implement
New metadata, creative assets, and review flows deployed.
04
Iterate
Monthly A/B testing of creative, keyword updates, and performance reporting.

What clients actually achieve

25K+
Downloads in 16 weeks for EdTech app
4.8★
Play Store rating from launch
92%
30-day user retention post-optimisation

We shipped on time and rated higher than EdTech apps from companies ten times our size. The ASO strategy they built before launch gave us a ranking head-start we never expected.

CEO — EdTech Startup, Hyderabad

What makes us different

📱
iOS & Android depth
We understand both algorithms separately — they rank differently and require different strategies.
🎨
Creative-led conversion
We treat your store listing as a landing page — every pixel is optimised to convert.
Rating expertise
We've built review acquisition systems that comply with App Store and Play Store guidelines.
🌍
Localisation ready
We can optimise metadata for multiple languages and regions simultaneously.

Frequently asked questions

What is ASO and how is it different from SEO?
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate within the App Store (iOS) and Google Play (Android). Like SEO for websites, ASO involves keyword research and metadata optimisation — but it also heavily involves creative assets (screenshots, video, icon) and ratings, which have no equivalent in web SEO.
How long does ASO take to show results?
Metadata changes typically reflect in store rankings within 7–14 days for iOS and 3–7 days for Android. Creative changes (screenshots, video) affect conversion rate immediately. Most clients see measurable download improvement within 30 days of a full optimisation.
Can you help with both the App Store and Google Play?
Yes — we handle both simultaneously. The keyword strategies differ because iOS has a separate keyword field while Google Play indexes the description. We tailor the approach for each store while keeping brand messaging consistent.
Do you design the screenshots or just advise on them?
We design them. Our standard ASO engagement includes screenshot design, video storyboarding, and app icon variants for testing. If you have a design team, we provide detailed creative briefs instead.
Can you help if our app has low ratings?
Yes. We start with a review audit to understand the root causes of negative reviews — often a specific feature or onboarding step. We build a review recovery plan that includes in-app prompt timing, developer response templates, and (where appropriate) product feedback routing to your team.

Let's turn your App Store listing into a download machine that works while you sleep.

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