We build lifecycle email programmes and campaigns backed by segmentation, deliverability discipline, and design that people actually want to open.
Email remains one of the highest-ROI channels available — but only when it's treated as a structured lifecycle programme rather than a weekly newsletter blast. We build segmentation and automation flows around actual customer behaviour, so every email lands with relevant context.
Deliverability is foundational to everything else. Before we optimise open rates or design, we ensure your sending domain, authentication, and list hygiene are solid — because no amount of great copy matters if it lands in spam.
A complete set of capabilities covering strategy, execution, and ongoing optimisation.
Welcome series, abandoned cart, post-purchase, and win-back flows built around real customer behaviour triggers.
Behavioural and engagement-based segmentation so campaigns reach the right subscribers with relevant messaging.
On-brand, mobile-optimised email design and copy built to drive opens, clicks, and conversions.
Domain authentication, list hygiene, and sender reputation monitoring to keep inbox placement high.
Structured testing on subject lines, send times, and content to continuously improve performance.
Clear reporting on opens, clicks, and revenue attributed to email, tied to your CRM or eCommerce platform.
ESPs and supporting tools we work with across eCommerce and B2B.
Four disciplined phases that keep quality high without slowing things down.
We audit your sending domain, authentication records, and list hygiene before touching campaign strategy.
Customer lifecycle stages are mapped to specific flows and campaigns, each with a clear conversion goal.
Automation flows and campaign templates are built, tested, and connected to your CRM or store data.
Ongoing A/B testing and monthly reporting refine subject lines, timing, and content for better performance.
Familiarity with the tools isn't the same as mastery — here's what separates our work.
We fix authentication and list hygiene before optimising anything else, since inbox placement determines everything downstream.
Segments are built on actual engagement and purchase behaviour, not static demographic buckets.
Every campaign and flow is tied to a revenue or conversion metric, not just open and click rates.
Flows connect directly to your CRM, eCommerce platform, or customer data source for accurate triggers.
