YouTube is the world's second-largest search engine — and most businesses treat it like a hosting platform. We build the keyword strategy, metadata architecture, and content structure that makes every video you publish easier to find, more likely to be recommended, and harder for competitors to displace.
Every engagement starts with an audit. We don't sell packages — we scope what your specific situation needs. Here's what that typically covers.
We research what your target audience searches on YouTube, map search volume and competition, and write titles that balance keyword placement with click-through rate. A well-researched title is worth more than any amount of post-upload promotion.
YouTube's algorithm reads your description and tags to understand what your video is about and which viewers to recommend it to. We write metadata that gives the algorithm maximum signal to place your video in front of the right audience.
Click-through rate is one of YouTube's primary ranking signals. A thumbnail that earns a 10% CTR vs a 4% CTR means your video reaches 2.5× as many viewers for the same ranking position. We design, test, and iterate thumbnails that stop the scroll.
Playlists are underused ranking assets. We build a playlist architecture that increases session time, organises your content for algorithm understanding, and creates dedicated ranking surfaces for your key topic clusters.
After optimising our existing 40 videos, three of them started appearing in Google search results. We'd been publishing for 2 years and never ranked outside YouTube before.
Content Manager — B2B Software Company, United Kingdom